First Capital Partnership’s new website is launched!

We have recently launched a new website for tax-based property specialists First Capital Partnership. Check it out here

Recommended Reads

The Encyclopedia of Fonts by Gwyn Headley
This compact book is an excellent resource for when you’re at a loss for the name of a font or you’re just browsing!

Logo by Michael Evamy
A recent purchase this is a great reference book – and the cover jacket detaches and folds out into a poster!

Using Twitter to Attract Prospects and Engage Customers

According to conventional business wisdom, companies should abandon efforts to acquire new customers during an economic downturn and focus instead on their best customers. The primary benefits of doing so are cost reduction and improved customer loyalty, we are told.

The problem with this approach is that we are not in conventional times.

Customer loyalty is fickle

Before Google, most people shopped with catalogs and in local stores. Today, the world is at shoppers’ fingertips. Anything that you sell can be found somewhere else, probably at a lower price. Even if you have delivered perfect service, your customers will occasionally stray. They may test the waters and quickly return, but your revenue is still reduced. Ignoring opportunities to acquire new customers during these turbulent times is suicidal.
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Fortunately, the same technology that expands your customers’ horizons works for you, too. The Internet has evolved into a social network filled with opportunities to attract new customers and engage the ones you already have.

Of course, risk comes with every opportunity. Since the entry fee is minimal, using social media to grow your business doesn’t require a significant financial investment. But don’t be misled by the perception that it is risk-free. The risk is customer and brand alienation. If you make a major misstep, your company could suffer irreparable harm.

Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer expectations.

Twitter is probably the best place to test the social-media waters to see if it is right for your company.

What is Twitter?

If you haven’t seen one of the thousands of stories about Twitter, here is a short description: Twitter is a micro-blogging site that allows you to post mini-messages called tweets.

Source : marketingprofs.com

Marketing Grants Available

Check out this icon on our main site to find out how you can avail of Marketing Grants. You can download information and Application Forms directly from our site. Definitely worth a few clicks!

Wolda Competition

We have entered 3 identities into WOLDA this year – CLVEC, Limerick School of Music and Thompstone Group. The deadline for entries has been extended to 15th July 2009. It’s our first time entering this prestigious design competition so fingers crossed!

Croc’s Rock (according to someone in our office)

we have been having a discussion about croc’s there is a 50 / 50 split in our office – one comment was they look like somethings packaging!!…..

Neville Design Group Client Testimonials

TCS Health & Safety:

” Thank you for an exceptional service, I really should have went about getting a professional business package much sooner. I would suggest to anyone that is starting a business to budget for the service as it saves time overall and looks much more professional.
Everyone in your office comes across as being very professional and are very efficient.
I’m very impressed with the designs you put together and If I can recommend you to anyone I certainly will.”
TC Safety

Mary Immaculate Students’ Union:


“Neville Design worked with us from start to finish to create our brand and website. The website went live a week ahead of schedule, the whole process went very well and came in on time and on budget.

We are very proud & happy with the result which is our new brand and website. The new brand is on all our merchandise; hoodies, refill pads, our student diary, and USB keys etc and we are up 43% in sales last quarter.

We will continue to work with Neville Design and would recommend them to anyone who is considering rebranding or creating a new website in 2009.”

Livingstone:

“Neville Design Group created an identity that represents a proud family run business. They have developed and implemented an effective brand that’s has over time been consistantly apllied and has become the most powerful marketing tool we have deployed.”

Businesses have become more aware that they need to improve their brand strategy that defines their positioning, competitive advantage and unique value proposition. The Neville Design Group is a high-energy graphicdesign company that provides a diverse range of creative solutions driving your message straight to your target audience.

We engage our clients with an open dialogue and bring creative thinking and experience in producing successful identity solutions, after which we develop all ancillary promotional material ensuring that the brand presence is consistent throughout all company graphic material. ”

BNI Limerick

I’ve been a memeber of the BNI (Business Network International) since establishing Neville Design – thats 7 years now and I have to say it is a great source of business.
The idea is based on ‘Givers Gain’ – I get you or refer you business and you refer business back. The meetings are held in the Absolute Hotel on Wednesday mornings. Anyone interested in coming along as a visitor – just give me a call and I would be happy to introduce you to 40 other members – all there for one reason and one reason only – to grow and develop their business.

Check out www.bni-limerick.com

Neville Design Create 3 New Service Packages.

Neville Design have launched 3 new packages to help both start-up and established businesses to weather the current economic storm. These packages offer everything a business, beit a start-up or an existing business that needs a boost.

Review & Re-Energise Established Businesses
This suite of products is designed for those companies who have static or declining sales. At our initial consultation we would suggest an action plan to address the commercial issues. Typically our back to basics approach would include:
• Business Audit / SWOT
• Brand and competitive audit
• Workshops with employees or trade partners
• Possible Research
• New Strategy
• Develop and Implement consistent and focused presentation materials
(e.g. brand identity / logo, brochures, website, advertising)

Start Your Own Business Kit
Once you have made the decision to start your own business it can be both a liberating and terrifying feeling. Neville Design can help get you on the right track for even the most modest budget. Within our Start Your Own Business Kit we include:
• Market Research
• Develop Strategy and competitive Edge
• Assistance to write business plan
• Design brand identity / logo and suite of Stationary including business cards and letterhead, register domain name & hosting, design a web site and customsied presentation show.

Does Your Business Have a Strong Web Presence?
A well designed and user friendly website can be a crucially important tool in driving new business. A company’s website is an online advert visible 24 hours a day, each and every day.
Your company’s website should be the most important marketing tool at your disposal. A website will not only promote your business by bringing potential customers to your site but also allow them to learn all about your products or services.
Surveys show that over 1 billion people now use the internet. Can your business choose to ignore this statistic? Ensure you make the most of the internet with a tailored website package from Neville Design. We offer complete and jargon free web design packages tailored to suit your business.

Tinarana Stud Website

Neville Design has just completed the branding of and website for Tinarana Stud.